Green Means Go … Except When It Doesn’t

I love to experience innovative things. Recently, I parked my car at the William P. Hobby Airport in Houston, and was pleased to see they had installed indicator lights for each parking space.   Their goal for the indicator lights is to enable drivers to look down a row of parking spaces and just watch […]

When You Absolutely, Positively Want to be Disappointed in FedEx

I was traveling this past Wednesday with my Senior Product Executive in Tulsa, OK. Just as we were about to board to return to Houston, she realized she had left her credit card at a local restaurant. She called the restaurant, and thankfully they had her card, but she could not seem to get anyone […]

What is your “Contact Us” for?

It struck me just today: why aren’t people contacting me? Here’s what I mean: over the past several weeks, I have accessed websites and entered my contact information into their “Contact Us” forms. While these forms appear in numerous designs, in essence, they all serve the same purpose: to collect the contact information from someone […]