How to Convert a Favor Into a Win

I recently emceed a conference where the president of the association asked if I would organize a rock group with members of the association. Since I was driving from Georgia to Alabama, where the conference was held, it would be possible for me to bring the equipment necessary to make this happen.   Over the […]

Small Innovations Matter… Even in the Bathroom

We’ve all seen it–a wall-mounted, liquid soap dispenser, dripping onto the counter of a public restroom. Regardless of the preventative efforts of engineers, the dispenser leaks. At least, there always seem to be drips (or even puddles) of unused soap on the counters. I figured, if it were possible to prevent this additional soap from […]

Shouldn’t A Marketing Message Actually Be Readable??

On a warm and breezy late spring evening, I was out with my co-workers at U.S. Dataworks for a minor league baseball game. Our Sugar Land Skeeters (yes, that is the actual team name) won 1-0 in a defensive battle with the Long Island Ducks. During the game, I couldn’t help but notice all the […]

What Value is a Solution if You Keep it a Secret?

I was particularly interested in a recent article from The Financial Brand that focused on how small and medium-sized businesses (SMBs) receive banking services. The story highlighted how while these businesses have unique needs and represent an important customer segment, there is still a disconnect between the services SMBs desire and the services they believe […]