I’ve written about lights in parking garages that indicate an available parking space before. This visual indicator is so handy, and I’m happy the parking garage at the OKC airport has installed these lights. So you can imagine my delight when I walked into the restroom at the Atlanta airport and saw the following: Lights […]
Author Archives: David Peterson
Don’t Ruin a Great Experience!
Don’t you hate when you’re having an amazing digital experience with a vendor, and they ruin it? Here’s the story. After a successful series of meetings in Atlanta, I returned my Hertz rental car and headed for the terminal. I really love the convenience of the email receipt—no waiting around for an associate with 20 […]
Plan Ahead to Avoid Bone-Head Moments
As part of attending the FinTechSouth conference at the Mercedes Stadium in Atlanta, GA, I was asked to participate in a short video interview with Titania Jordan. Titania has a popular online channel called CONNECT, and along with her associates from 3Ci, she was interviewing numerous payment professionals in town for this show. FinTechSouth is […]
Change in Perspective Reveals New Insight
Something fun I get to do with my wife Samantha is go to the west coast of Florida and just chill out. We like the area of Bald Point and Alligator Point near the town of Panacea. We keep a small fishing boat at the marina in Panacea so we can have a down-and-back trip […]
Taking Innovation Too Far
I am a big Douglas Adams fan. For those of you who don’t immediately recognize that name, perhaps you have heard of The Hitchhiker’s Guide to the Galaxy. If you haven’t, you need to check it out. HGG originated in 1978, the same year I graduated from high school, and combined an incredibly inventive premise […]
Chat is Amazing – But Regardless of the Advice, It Has to be Accurate!
How great is chat—the ability to receive quality support without having to be stuck on the phone? Beautiful! Recently, I was looking for the email address of a local Office Depot in Oklahoma City, so I accessed the specific store’s website, assured I would easily find the email address for the delivery of a print […]
The Need for Self-Service Training
I was chatting with a group of U.S. Dataworks, Inc. employees about self-service and my belief that good self-service trumps great personalized service. We agreed this is generally true, though one of my incredibly cerebral programming staff, Eric, noted how many patrons of the grocery stores where he shops should need to qualify before using […]
Believe me, Good Self Service Works, Just Let me Choose …
Due to my frequent flights in and out of Atlanta, I have become a loyal Delta customer—with a status to show for it. While I generally think they offer a good flying experience, there have been a couple of instances where their efforts to provide a quality personalized service actually diminished my flying experience. Don’t […]
Why Banking is Failing at Cross-Selling Fee Services
I recently read an article from The Financial Brand outlining the problems financial institutions have in cross-selling services with associated fees. The article compares data from Amazon Prime sales to the lack of success FIs have had in selling fee-based services. They found, even when Amazon raised the price for the Prime service, subscribership increased. […]
Innovation in Charitable Giving
Charities are finding it increasingly difficult to raise the money they need. Changes in tax laws certainly have had an effect, but the biggest adjustment is merely the march of time. Think about it: how do most nonprofits raise money? They have an annual fundraiser—some big event where well-heeled, high-networth individuals are wined, dined, or […]