Choice Architecture and the Eye Doctor

I got a call from my eye doctor’s office that went something like this: Me: Hello? Eye Office: Hi, this is Cindy from The Eye Office. Your eye doctor, Dr. Smith, is reducing his office hours. You have an appointment scheduled for January 30th and as he will not be in during that day, he […]

Come Sail Away: Blue Water Sailing and Crisis Management

I spoke at the Remote Deposit Capture Summit in Orlando today. One of the individuals that had agreed to read my book in advance and provide a review was Jim DeBello, CEO of Mitek. Mitek has revolutionized the art of capturing images of source documents and converting them into payments (ie: using your mobile phone […]