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Tag Archives: Mobile Account Opening

Update on OAO Fail

Back in March, I posted about my attempt to open an account at a large regional bank based in the Southeast. Essentially, there had been a huge disconnect between the options available online and those offered in the branch. Worse, both options offered at this bank resulted in an unsuccessful account opening. My point was […]

Posted byDavid PetersonMay 8, 2018October 7, 2022Posted inBanking, BusinessTags: Accept ACH funding, Accept credit card, Account opening fail, Banking UX, clean user experience, CSR assist, David Eads of Gro Solutions, Disconnect between options, Gro Solutions, instant access culture, Mobile Account Opening, multiple channels for service access, online account opening, poor customer experience, real-time access to core systems, track abandoned online sessionsLeave a comment on Update on OAO Fail
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